Washington’s #YouMatter campaign carries a message that is both simple and deeply powerful: your life has value, you are not alone, and There Is Hope. Created by the Washington State Governor’s Challenge Prevent Suicide Among Service Member, Veterans, and their Families (SMVF), this statewide effort brings together Washington Department of Veterans Affairs (WDVA), the U.S. Department of Veterans Affairs (VA), Substance Abuse Mental Health Services Administration (SAMHSA), and community partners to speak with one voice on behalf of SMVF.

At its core, the #YouMatter campaign is about connection: noticing one another, checking in, and making sure every Veteran and family member knows that support is always within reach and that there is hope. It is not a standalone program, one-time occurrence: it is a public‑facing identity of ongoing suicide‑prevention work happening across Washington by: identifying those who have served, strengthening transitions, and making homes and communities safer by mitigating access to lethal means.

Every partner, agency, employer, and neighbor has a role in carrying this message. When we speak together, we make it easier for someone to reach out and easier for someone to hear that There Is Hope and that #YouMatter.